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Roula Khalaf, Editor of the FT, selects her favorite tales on this weekly e-newsletter.
Enron is again, and it appears to be like prefer it may very well be . . . a crypto-ish factor, possibly, from the founders of Birds Aren’t Real.
On the very least, Enron.com got here again on-line right now, with a humorous commercial stuffed with company buzzwords and a few dear merch. (You could find barely inexpensive finance merch here by the best way!)
The Enron trademark was purchased in 2020 by the blokes who based Birds Aren’t Real (by way of their agency The Faculty Firm LLC). For UK readers who won’t be acquainted, Birds Aren’t Actual is a pretend conspiracy principle — principally an prolonged bit — that has the uncommon qualities of 1) being very intelligent and a pair of) not requiring its founders to immolate their very own reputations for the sake of consideration.
Anyway, Connor Gaydos, the Birds Aren’t Actual cofounder, went forward and included Enron Corp in Delaware in February 2024. Now Enron.com contains a countdown and a Decentralisation hyperlink on the backside of the web page:
True innovation doesn’t ask for permission. Decentralized expertise is advancing, and we’ll after all have a job to play in its future. We couldn’t be extra excited to indicate you, however till then please keep vigilant and keep away from falling for scams. Once we announce one thing, you’ll know.
Are the Birds Aren’t Actual guys launching a shitcoin?! In that case, it appears to be like like they’re asking fellow social-media customers to please not reply to any random DMs asking for cash.
We haven’t been capable of study what’s on the finish of the countdown simply but, moreover, uh . . . next Tuesday. However a press rep says that they’ll have a “huge announcement within the power house,” which regular readers will know has something to do with cryptocurrency.
